Promotional Bags Blog

Check out this promotional bag from an ambient advertising campaign in Bulgaria. The local beer company, called Shumensko, created a bag imprinted with an image of a case of their beer. When people hold the bag by the handle, it creates the visual effect that someone is holding a heavy 20-pack with no effort! As you can see from the picture, the effect is especially pronounced when the bag is held by grannies or young kids. This is one imprinted bag that definitely captures attention, and although we’ve seen this concept before, creativity has preserved its effectiveness.

(via AdsoftheWorld)

Promotional bags have been the centerpiece of many attention-grabbing guerrilla campaigns. Advertising agencies continue to find creative bag imprints to reinforce marketing messages, and the power of promo bags remains as strong as ever!

In this example, the Red Cross turned to promotional bags to help recruit blood donors. The plastic bags were imprinted with a bag of blood that appeared to be connected to the recipients hand when the bag was held. Those who saw these bags being carried on the streets were immediately caught off guard by the optical illusion and captivated by the message once they realized it was a guerrilla promotion.

If your business can discover a creative way to incorporate promotional bags into a guerrilla campaign, you can garner a lot of well-deserved attention for your brand. Although promo bags have been used frequently in the past, they don’t seem to be losing any of their marketing influence.