Everything you’ve ever wanted to know about promotional bags!Posts RSS Comments RSS
This promotional paper bag was given out in Germany (I’d assume in grocery stores) to raise awareness about how to donate to help underprivledged children. Not only does it promote a good cause, but it’s eco friendly– at least in the old sense of the word, in that it’s paper instead of plastic. If you’re interested in guerrilla marketing like this, you can read more about it here.
Today we’ve got yet another plastic shopping bag with a creative imprint. This one’s from a department store in Amsterdam…I think (the website is in Dutch!). This cool bag makes it look like your clothing is inside of a washing machine! Nothing super-special, but definitely a good example of an eye-catching promotional bag idea. The Dastoff logo is clearly visible in the bottom right corner, where I’m sure it soaks up plenty of good exposure.
I’ve talked about a lot of different bags in the last few months, but this anti-theft sandwich bag is hands down my absolute favorite. Have you ever experienced the annoyance of having your sandwich stolen out of the company fridge? Wish there was a way to make sure that hungry co-workers kept their paws off of your food? The anti-theft ziplock “moldy” sandwich bag is here to save the day.
The bag features fuzzy green splotches imprinted on both sides of the bag, so when you put your sandwich in, it becomes totally unappetizing. Other people will quickly overlook your moldy sandwich and focus their efforts on a new target. Little do they know, the sandwich is perfectly fine. The anti-theft sandwich bag is not currently for sale, but it’s probably pretty easy to re-create the idea on your own — and its more convenient than padlocking your existing lunch bag!
Check out this promotional bag from an ambient advertising campaign in Bulgaria. The local beer company, called Shumensko, created a bag imprinted with an image of a case of their beer. When people hold the bag by the handle, it creates the visual effect that someone is holding a heavy 20-pack with no effort! As you can see from the picture, the effect is especially pronounced when the bag is held by grannies or young kids. This is one imprinted bag that definitely captures attention, and although we’ve seen this concept before, creativity has preserved its effectiveness.
(via AdsoftheWorld)
Promotional bags have been the centerpiece of many attention-grabbing guerrilla campaigns. Advertising agencies continue to find creative bag imprints to reinforce marketing messages, and the power of promo bags remains as strong as ever!
In this example, the Red Cross turned to promotional bags to help recruit blood donors. The plastic bags were imprinted with a bag of blood that appeared to be connected to the recipients hand when the bag was held. Those who saw these bags being carried on the streets were immediately caught off guard by the optical illusion and captivated by the message once they realized it was a guerrilla promotion.
If your business can discover a creative way to incorporate promotional bags into a guerrilla campaign, you can garner a lot of well-deserved attention for your brand. Although promo bags have been used frequently in the past, they don’t seem to be losing any of their marketing influence.