Bag Blog’s Best Branded Bulgarian Beer Bag
Check out this promotional bag from an ambient advertising campaign in Bulgaria. The local beer company, called Shumensko, created a bag imprinted with an image of a case of their beer. When people hold the bag by the handle, it creates the visual effect that someone is holding a heavy 20-pack with no effort! As you can see from the picture, the effect is especially pronounced when the bag is held by grannies or young kids. This is one imprinted bag that definitely captures attention, and although we’ve seen this concept before, creativity has preserved its effectiveness.
(via AdsoftheWorld)
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