Promotional Bags Blog

As fans filed into Shea Stadium last Saturday, they were greeted by jubilant staff members handing out these promotional tote bags alongside samples of various Palmer’s lotions. The theme of the night was “Take Her Out to The Ballgame,” so the tote bags and lotion samples were a relevant giveaway.

As I watched the nailbiting game go into the 14th inning, I couldn’t help but notice that people all around me were clutching tightly to their totes and applying lotion in between batters. The product was simply everywhere I looked! When the game was over, there was a sea of tote-bag toting fans filing out of the stadium and onto the train platforms to head home. As far as the eye could see, there were hundreds of tote bags promoting the Palmer’s brand. Definitely a successful campaign for this popular company.

Promotional bags have been the centerpiece of many attention-grabbing guerrilla campaigns. Advertising agencies continue to find creative bag imprints to reinforce marketing messages, and the power of promo bags remains as strong as ever!

In this example, the Red Cross turned to promotional bags to help recruit blood donors. The plastic bags were imprinted with a bag of blood that appeared to be connected to the recipients hand when the bag was held. Those who saw these bags being carried on the streets were immediately caught off guard by the optical illusion and captivated by the message once they realized it was a guerrilla promotion.

If your business can discover a creative way to incorporate promotional bags into a guerrilla campaign, you can garner a lot of well-deserved attention for your brand. Although promo bags have been used frequently in the past, they don’t seem to be losing any of their marketing influence.

Summer is typically one of the busiest travel periods of the year. As warm weather sends families packing for exciting new destinations, a big demand for carry-on travel luggage arises. By providing your customers and employees with imprinted travel luggage, you not only give them a welcomed convenience, but you create a cost-effective advertisement capable of gaining big-time publicity for your brand.

Here are three tips to consider when purchasing imprinted carry-on luggage for your next promotional campaign.

• Don’t reinvent the wheel! If you want to give your recipients a convenient and useful bag, pick a model that has wheels. Rolling carry-on bags make it extremely easy to transport luggage and maneuver through crowded airports. Two wheels and an extending handle turn your promotion from “just another bag,” into a reliable and handy convenience.



• Removable day packs for extra room. If your recipients aren’t packing lightly, it makes sense to choose a promotional carry-on bag that comes with a removable day pack. This attachment expands the storage capacity of the carry-on bag, but it can also be removed and worn like a regular backpack. This particular day pack features zippered accessory compartments, dual water bottle pockets, and an MP3 player headphone port.



• Keep it simple for shorter trips. If you are giving carry-on luggage to employees or clients planning a short trip, consider a smaller bag that won’t be a burden. A half-duffel is the perfect size for these types of excursions, and although it may not have wheels, the re-enforced padded shoulder straps make it just as easy to transport.

All of these promotional carry-on luggage options feature a large imprint area that will keep your logo clearly on display. Whether the bag is being wheeled, worn, or carried, you can expect your brand to reach large crowds of travelers in locations across the globe.

Remember to keep these tips in mind and consider the unique needs of your recipients before you decide on an imprinted carry-on bag for your campaign!

Check out these interesting promotional bags from the Muse beauty salon in Tokyo. The salon was looking for some interesting promotional bags they could use to hold party favors during an upcoming event, and found a way to incorporate their new product line in the process. Instead of normal string handles, the salon fastened hair extension samples to the bag! The extensions were a helpful way for potential customers to evaluate the different colors that were available. Not to mention, the bag was an eye-catching promotion that had everyone at the event talking.

If your clients love spending time in the gym, or if you’re trying to reach out to the fit-freak audience, consider giving away promotional gym bags as part of your next ad campaign. Gym bags are a useful gift that will extend the range of your brand and foster goodwill towards your company. The benefits are clear, but how should one go about deciding on the best promotional gym bags to purchase? Here are a few points to keep in mind when browsing for imprinted gym bags.

1. Look for durability. Most gym bags take a pounding. Daily wear and tear in combination with the fact that they’re often stuffed into cramped lockers means you should focus on finding the most durable gym bag possible. Look for a bag that has strong seams, durable zippers, or even velcro closures that will stand up to the rigors of constant use.



2. Circulation = no stinky gym smell. Most gym bags are responsible for carrying sweaty clothes, which creates some unfortunate aromas over time. You can avoid smell by purchasing gym bags that use breathable mesh compartments for increased circulation. Bags that have separate compartments for wet clothes or towels will also go a long way towards fighting unpleasant locker room odors.



3. Bigger is better! There’s no need to go overboard in the size department, but choosing a big gym bag that has a healthy amount of compartments and storage space will suit the diverse needs of your recipients. Side pockets for a wallet, keys, or cell phone keep these items handy in case recipients need access to them in the middle of their workout.



4. Style and comfort. Although functionality is an important element of the perfect promotional gym bag, don’t neglect style and comfort! If your bag looks cheesy or tacky, recipients will stash it in the back of their closet and find another solution. If the bag is modern and stylish, they’ll have no qualms about wearing it, even if it has your company’s logo imprinted on it. Find a bag that looks great and also has comfortable features like shoulder straps and plush padding for added support.

Keep these tips in mind when purchasing your personalized gym bags to get the most out of your investment. By consider these features, you’ll ensure that you have a functional, stylish, brand-building bag that works overtime to get your company’s name out there.